by Kazem Skincare

4 things to avoid if you want your skin to sty younger for longer

Published on: 04/06/2018

Back to all news

Share this on:

Ageing is an inevitable natural process that affects us all – but certain factors can accelerate or slow down the visible effect is has over the years. Modern lifestyles can considerably damage our skin – thanks to the prevalence of package holidays to sunny climates, thinning ozone layers, habits such as drinking and smoking and the rising popularity of refined, processed foods. The good news is that there are now more ways than ever to protect and nourish your skin – and the sheer amount of scientific knowledge and research available to us can guide our approach. Here we share four key things to avoid to protect your natural collagen stores and keep skin looking younger for longer.

Sugary foods and drinks

Many of us have a sweet tooth – but several studies have shown that excessive sugar consumption can actually contribute to premature skin ageing. This is because when sugar is detected in the blood stream enzymes are released, which then break down collagen and elastin, two key elements that keep skin smooth, supple and plump. Replacing sugar with artificial sweeteners isn’t ideal either – as many of these contain chemicals that can also be detrimental to skin health. Avoid refined, added sugars and consume natural sugars from fruit in moderation to protect your complexion and guard against premature ageing.

Skipping sun protection

This is something. A massive 85% of women when surveyed admitted that they don’t use sun protection every day. But UV and UVA rays (responsible for skin ageing) can penetrate clouds and cause hyperpigmentation, loss of elasticity, sagging skin and lines and wrinkles. Nefera Day Crème contains SPF15 for year-round protection all day, every day.


Smoking negatively affects health in so many ways – but it also contributes to the premature ageing of skin. This is because the toxins in cigarette smoke affect the blood vessels that deliver vital nutrients and oxygen throughout the body. This causes skin cells to be deprived of the nourishment they need, in turn resulting in uneven pigmentation, a pale, sickly appearance. Tobacco smoke also contains over 4,000 chemicals, several of which are known to damage collagen and elastin – two important skin components which help to keep skin supple, healthy and smooth.


Stress is more prevalent in our society than ever before, but we are only just beginning to learn more about the detrimental effect it has on our skin. This effect is caused by the chemical response in the body triggered by stress, which naturally makes our skin more sensitive and reactive. Hormones such as cortisol can also cause over-production of sebum if they are stimulated on a regular basis, causing oily skin and acne. Stress has also been shown to aggravate existing chronic skin conditions including psoriasis, rosacea, eczema and hives.